Staying Power is real power. Why? Because it proves to us that you’re reliable and that you’re in it for the long haul, not just the quick take. It shows us that you’re committed to keeping us as fans, readers, followers and customers, and that you’ll do anything to make it right for us—to make it great for us—to give us such an extraordinary experience that we simply must share it, spread it, and push it out there.

However, while your marketing team (or your partner) is trying to figure out how to sell it, someone has to be in the studio or down the hall re-inventing, re-writing, re-working and improving it—and developing future releases. Why? Because you happen to be an artist, an entrepreneur, alive on the planet at a time when your fans, your followers and your customers are now anticipating a constant stream of superior products, outrageous service and awesome entertainment. And if you don’t give it to them, they have the entire world in the palm of their hand where they can find it. And find it they will.

If you expect your tribe to continually re-experience your art and spread the word, then you need to provide them with a consistent flow of quality work that matters.

You are in this for the long haul, right?

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