What matters is that we love the chase. The daily pursuit of personal victory. The tug-of-war, that keeps us guessing, keeps us edgy, keeps us sharp, keeps us searching—perpetually on the hunt for the next great idea, the next creative conquest, the next fleeting opportunity to show the world the best we’ve got.

What counts is what we ultimately produce. It’s what scales. It’s what we finally release, publish, launch, ship or provide that will determine if our art, service or product really matters. If it does, then we acknowledge the victory. If it doesn’t, then it’s back to the hunt, for what we think is the best we’ve got.

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