So many times we feel the need to tell a story or prepare others, BEFORE we get to the precise point we want to make.

Truth is, in my experience, it’s a much more effective communication technique when you flip that scenario around and make the point first, THEN tell the story:

Television: When you “live-pitch” an idea for a TV show, often you only have a few minutes to “get to the point.” Then, if they’re interested, you can delve deeper into the back story.

Film: When you send a script to an agent or producer, the accepted protocol is to include a brief (one page) synopsis that “gets to the point” of the story. If that hooks them, they will be more inclined to read the entire script.

Newspaper headline: “Scientists Find Cure For Diabetes!” The story follows.

Politicians: “I promise to lower taxes!” Followed by how they’re going to do it.

Music: When you pitch a manager, agent or record company, the first thing you do is “get to the point” and send a link to your music or video. If your performance (or composition) is jaw dropping, THEN they will ask to hear all about you and your fascinating life.

My “point” is: I know we all feel that a unique story will help sell our art or product—and indeed it may. However, what all of us really want you to do, is just “get to the point!” After that, if we’re interested, we’ll reach out for more.

“Mastering how and when to communicate effectively, and learning how to “get to the point” is one of the most important skills one can learn.” — Richard Branson, Founder, Virgin Records

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