The biggest challenge for artists & treps is “uncertainty.” Go ahead and plan, meet, huddle, brainstorm, scheme and strategize all you want. In the daily lives of pro artists & treps, uncertainty still rules the roost! It causes smart business owners to have sleepless nights; talented, genius artists to self-medicate and seasoned professionals who stand in front of cameras, behind mics and on podiums to have upset stomachs.
Others wake up in the morning into certainty; a start time, an end time and a paycheck. However, when an artist or entrepreneur wakes up in the morning, uncertainty is sitting impatiently at the foot of the bed with a list of unfinished works and unsolved mysteries…that only creativity can solve. And you can forget the certainty of a paycheck!
Certainty is safe and dependable.
Uncertainty is risky and speculative.
Certainty makes folks feel comfortable.
Uncertainty makes folks squirm a little.
Certainty is limited to those options that are certain.
Uncertainty includes ALL possibilities.
The capricious works of Uncertainty will keep fans, clients and customers curious and coming back for more.
The predictability of Certainty will bore fans, clients and customers into moving on…in search of uncertainty.
So much we can learn from Uncertainty
So much we already know about Certainty.
Important because the truly committed artist and the most successful entrepreneur live in a perpetual state of uncertainty. No wonder they’re always a little edgy, no wonder they have quirky personalities, no wonder they rarely have time, and no wonder everyone loves them!