1) The “visual” entertainment business, including movies, television, gaming, videos, graphics, animation etc., is quickly becoming a multi-device, global streaming entity. Not just a stationary, national one. Think Broader.

2) Advertising, marketing and PR are now completely different conversations. Although everyone needs marketing, not everyone needs to buy advertising or hire a publicist. Think Cleverer.

3) It’s now a “direct-to-customer” industry. Reaching out and connecting personally with your fans and followers is proven to be more effective than any other media outreach strategy. If you want to expand your empire you must Think Intimate.

Truth is, most artists & entrepreneurs aren’t thinking about this at all.

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