• It’s too hard.
• You overestimated the time and underestimated the cost.
• You allow personal dramas to get in the way.
• You struggle (too long) with important choices & decisions.
• You allow your scattered thoughts to trump common sense.
• Your fear of change is slowing the progress to a crawl.
• You don’t know what to do, so you do nothing.
• You’ve got too may irons in the fire.
• You’re still using antique methods of promotion & marketing.
• You’ve “had it” with the technology conversation.
• You allow uncertainty to keep the ball from rolling.
• Others are standing in the way.
• Others are slowing the project down.
• Others just don’t get it.
• You can’t find good help.
• You’ve tried everything and can’t think of anything else to try.
• You’re an egoic “prima donna” and you want someone else to do it for you.
• You’re sabotaged by doubt and stifled by fear.
• You’re afraid they’ll find out that you really don’t know what you’re doing.
• You’re too proud to hire an expert to help move things forward.
• You have a warehouse full of logical excuses.
• You buy the story, “this is the way it was meant to be.”
• You buy the story “it’s because of the economy.”
• You buy the story, “you’re not worthy.”
• You’re addicted to Internet distractions.
• You believe, “it’s ALL about the journey.”
• You’re under the illusion that someday someone will discover you.
• You’re still trying to prove something.
• You yield to resistance.
• You listen to your ego when it whispers: “If you don’t finish, you can’t fail!”
• You continue to allow procrastination to rule the day.
• You’re stuck, that it has to turn out a certain way—your way.
• You think the reason it’s taking so long is not on this list.

Question: What is the real (deep) truth of why it’s taking you so long?
Better question: What is it going to take to move it forward with velocity?
Better question: What will happen if nothing changes and it just creeps along at this petty pace?


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