We now live in a hugely competitive world, filled with a myriad of delightful distractions. As a listener, viewer, fan, client or customer, if I’m not continuously captivated, enticed, engaged and delighted with your art & commerce, I will (very) quickly get “bored” with your style and move on. This insight should alert you that “customer boredom” is now a critical challenge for artists & entrepreneurs.

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